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Piaggio: The Accurate Way to a Story Worth Telling

by Civis Analytics

Piaggio’s Question: What combination of attributes in our ads will positively impact the perception of our brand? Our survey design helped the scooter-maker identify the right ads for distinct consumers. Summary Challenge Piaggio, the makers of Moto Guzzi and Vespa, needed to identify the best online ad but testing Piaggio’s desired combinations using traditional A/B testing was too difficult. What...

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Measuring Pi with Lentils and Python

by Civis Analytics

Here at Civis, we like to have fun. And what’s more fun than coming up with new and creative ways to measure pi? For our recent one-year anniversary party, we hosted a Civis Science Fair in our shiny new office. Joerg Rings and I decided to use the occasion to teach people about a common computational technique called the Monte...

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How Forecasting Revolutionized Election Resource Allocation

by Jesse S.

How can we predict voter outcome to help manage our outreach resources? We used our Golden program to perform 60,000 daily simulations to remove polling biases and keep us as accurate as possible during the 2012 Obama re-election campaign. Summary Challenge Campaign decision makers work in a data rich environment. Internal metrics, consultant pollsters, and public polling inundate campaigns, but...

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