Survey Research Archives | Civis Analytics

Tag Survey Research

Non-profits: Here’s Your Chance to Ask America Anything

Non-profits: Here’s Your Chance to Ask America Anything

by Jennifer G.

I’m Jennifer Galamba, a Survey Scientist here at Civis. I help a range of businesses and not-for-profit organizations uncover how their supporters and customers think, react, and behave. We find out what matters to the American public and share it with our clients—from Fortune 100 companies to not-for-profit organizations. We’re especially proud to help our not-for-profit clients take effective action—clients...

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‘Uninsured:’ How One Word Can Bias Your Survey Results

by Kayla B.

Words matter—especially words in survey questions. They can make the difference between getting good data, bad data, and mystery data. Exhibit A: the word “uninsured.” The Affordable Care Act (ACA) has helped millions of Americans secure health insurance. But a recent NPR poll asked about the law’s effect on the total number of Americans who have health insurance, and about...

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Who Do Consumers Really Think Should Win Best Picture at the Oscars? Data Science Has the Answer

by Civis Analytics

With Oscar night fast approaching on Sunday, the question on the minds of movies fans is which of the nine nominated movies will walk away with the Best Picture award. As data scientists, we relish opportunities to test new ways to predict the outcomes of big events like the Academy Awards. Conventional wisdom, which is largely based on the results...

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A Deeper Dive into our Super Bowl Analysis: Did the Messages Score with the Viewers?

by Charlotte S.

Last week, we released our Super Bowl advertisement findings on brand impact and awareness, using Civis Research, for three brands: Buick, TurboTax and Wix. Our research showed that established brands can build buzz and interest, while up-and-coming brands can swell their awareness. All in all, good news for Super Bowl advertisers. While we found that advertising during the Super Bowl...

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The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

by Allison Sullivan

Have you ever made a decision based on gut? What about a $5 million decision? Many brands buy an ad during the Super Bowl because they think it might increase their brand awareness, but many brands don’t measure the impact to justify the expense. As data scientists, we love to run experiments, so we’ve leveraged our latest Decision Application, Civis...

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Hey, Nonprofits: Win a Chance to Ask America Anything

Hey, Nonprofits: Win a Chance to Ask America Anything

by Ashley L.

Here at Civis Analytics, we have so much to be thankful for. In particular, I’m thankful for the opportunity to work with nonprofits — that’s why I’m excited to announce that starting this Giving Tuesday, we’re accepting entries to the second-annual Ask America Anything contest. We’re giving away two questions on our weekly survey of Americans, as well as an...

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In first debate, Clinton – ‘Professional’, Trump – ‘Bully’

In first debate, Clinton – ‘Professional’, Trump – ‘Bully’

by Nick A.

Last Monday night, more Americans than ever before tuned in to watch the first presidential debate, and we at Civis did too. And while we were as interested in the back-and-forth between Clinton and Trump as anyone, we were most excited to see voters’ reactions in the following days. That’s when we turned to our social science team to field...

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Customer Acquisition Survey Modeling

Customer Acquisition Survey Modeling

by Civis Analytics

For any organization, growing your customer base, recruiting new employees, finding new donors, or expanding your user base can be daunting tasks. If you already have a good sense of what types of people your current users are, you might focus acquisition efforts on finding others who “look most like” those people, which can be done with a look-alike modeling...

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Civis web surveys: designed by you, powered by data science

Civis web surveys: designed by you, powered by data science

by Masahiko A.

It’s no secret that it’s becoming harder to field surveys in a way that’s both accurate and cost effective. Fewer people have landline phones, and surveying cell phones comes with high costs and regulatory issues. Because of this, market researchers and pollsters are turning to online surveys. But online surveys don’t come without challenges: it’s hard to know where exactly...

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