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Who Do Consumers Really Think Should Win Best Picture at the Oscars? Data Science Has the Answer

by Civis Analytics

With Oscar night fast approaching on Sunday, the question on the minds of movies fans is which of the nine nominated movies will walk away with the Best Picture award. As data scientists, we relish opportunities to test new ways to predict the outcomes of big events like the Academy Awards. Conventional wisdom, which is largely based on the results...

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A Deeper Dive into our Super Bowl Analysis: Did the Messages Score with the Viewers?

by Charlotte S.

Last week, we released our Super Bowl advertisement findings on brand impact and awareness, using Civis Research, for three brands: Buick, TurboTax and Wix. Our research showed that established brands can build buzz and interest, while up-and-coming brands can swell their awareness. All in all, good news for Super Bowl advertisers. While we found that advertising during the Super Bowl...

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The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

by Allison Sullivan

Have you ever made a decision based on gut? What about a $5 million decision? Many brands buy an ad during the Super Bowl because they think it might increase their brand awareness, but many brands don’t measure the impact to justify the expense. As data scientists, we love to run experiments, so we’ve leveraged our latest Decision Application, Civis...

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Foreign policy, guns, celebrities, and reality TV: an analysis of Republican Twitter follower interests

Foreign policy, guns, celebrities, and reality TV: an analysis of Republican Twitter follower interests

by Michael H.

This post was co-authored with Keith Ingersoll and Jesse Stinebring, along with support from Macromeasures. We’re always curious about how new platforms change people’s political expression, and, of course, whether we can develop new instruments to measure these opinions. On social media platforms, users aren’t anchored to a distinct, real identity we can match back to a voter file, which...

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Did the Super Bowl 50 ads work? Data science provides an answer.

Did the Super Bowl 50 ads work? Data science provides an answer.

by Civis Analytics

Advertising during the Super Bowl is a huge investment. Brands spend upwards of $5 million on a 30-second spot because it’s the biggest TV advertising platform of the year. It’s an opportunity to reach over 100 million viewers with messages about brands, products and services – but what kind of return on investment (ROI) do these ads generate? How can...

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