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City Uses New Technology to Target Women, Encourage Mammography

by Civis Analytics

“CHICAGO ““ The Chicago Department of Public Health (CDPH) has joined Civis Analytics to conduct targeted outreach to uninsured women on the City’s South Side. The initiative encourages these women to take advantage of City-funded mammogram services. To identify the women most likely to be uninsured, Chicago-based analytics firm, Civis Analytics, used a combination of private and public data to...

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Piaggio: The Accurate Way to a Story Worth Telling

by Civis Analytics

Piaggio’s Question: What combination of attributes in our ads will positively impact the perception of our brand? Our survey design helped the scooter-maker identify the right ads for distinct consumers. Summary Challenge Piaggio, the makers of Moto Guzzi and Vespa, needed to identify the best online ad but testing Piaggio’s desired combinations using traditional A/B testing was too difficult. What...

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How Forecasting Revolutionized Election Resource Allocation

by Jesse S.

How can we predict voter outcome to help manage our outreach resources? We used our Golden program to perform 60,000 daily simulations to remove polling biases and keep us as accurate as possible during the 2012 Obama re-election campaign. Summary Challenge Campaign decision makers work in a data rich environment. Internal metrics, consultant pollsters, and public polling inundate campaigns, but...

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How President Obama’s Campaign Used Big Data to Rally Individual Voters

How President Obama’s Campaign Used Big Data to Rally Individual Voters

by Civis Analytics

“Two years after Barack Obama’s election as president, Democrats suffered their worst defeat in decades. The congressional majorities that had given Obama his legislative successes, reforming the health-insurance and financial markets, were swept away in the midterm elections; control of the House flipped and the Democrats’ lead in the Senate shrank to an ungovernably slim margin. Pundits struggled to explain...

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