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Healthcare | 3.28.20

Coronavirus Pulse Survey Research

Consumer Insights
Team Civis

Civis Analytics Weekly Report  |  Fielded March 20-23 2020

To track how consumer opinions and behaviors change, Civis will be fielding research weekly. Subscribe to receive updates as they’re available in your inbox.

This week’s data shows some sobering trends — we’re seeing unprecedented levels of concern and anxiety, and a very real impact on American livelihood. You can find the toplines in more detail here as well as cross-tabulations of these survey results here.

What you need to know:

  • Levels of concern continue to trend up as national lockdowns and quarantines continue to ramp up across the country.  Overall 49% of people are very concerned about Coronavirus pandemic.
  • The economic impact of the crisis is being felt widely – 44% of people are witnessing, either themselves or with their loved ones, negative economic effects of the crisis.
  • People’s concerns are prioritized around their families health (62%) and their local economy (59%) and less so on their own job (32%) or health (43%).
  • Of those who sought  to be tested for COVID-19, 50% were unable to.


For the third week in a row, we saw an increase (+4%) in concern about Coronavirus. 

  • Overall concern (Somewhat Concerned and Very Concerned) increased to 80% this week, up  from 66% the previous.
    • Almost half (49%) of respondents are
      Very Concerned about Coronavirus.
    • “Low or no concern” continues to trend down for the third week in a row


The crisis is wide – 44% of people are seeing economic effects of the crisis
When asked “have you or an immediate family member experienced one of these?”

  • 32% lost income due to their workplace closing
    or seeing fewer customers.
  • 20% have already seen lost income from a shrinking consumer base.
  • 10% either lost or know someone who lost a job
  • 9% missed a mortgage or rent payment
  • 5% of respondents, including 10% of Asian Americans and 9% of African Americans, say they have been discriminated against because of the Coronavirus outbreak.


More than a third (34%) of people indicated they are experiencing feelings of worry, dread or physical symptoms of anxiety related to COVID-19.

  • This was more common among younger respondents and those with higher levels of education. 
  • People’s concerns are prioritized around their families health and their surrounding environment and less so on their own job or health.  Ranking of people’s concerns:
    1. Health of loved ones 62%
    2. Local economy 59%
    3. Global economy 59%
    4. Your household income 44%
    5. Access to food and daily supplies 44%
    6. Your savings/investments 43%
    7. Your personal health 43%
    8. Your job security 32%


About 17% of people reported that they had
had at least one of the most common coronavirus symptoms in the week prior. 

About a third of people who had symptoms
felt ill enough to seek medical care. 

Of those who sought a COVID-19 test, 50%
were unable to get one.


Reasonably, most people aren’t yet comfortable  with traveling, staying overnight outside of their homes. 

When it comes to flying again, almost a third of people aren’t sure when they’ll be comfortable flying again. For staying in hotels, about a quarter of people aren’t sure when they’ll be comfortable.

  • A positive for the airlines is that in
    general, wealthier and younger respondents were more likely to
    consider flying sooner then other demographic groups.

Ranking of what people are uncomfortable doing: 

  • Attending a concert 65%
  • Air Travel 61%
  • Taking public transportation 56%
  • Staying in an Airbnb or VRBO 51%
  • Staying in a hotel 50%
  • Using services like Uber or Lyft 50%
  • Dining in a local restaurant or café 48%
  • Ordering food delivery 23%
  • Ordering take-out which you pick up 18%
  • Visiting a supermarket 14%


Download Full Survey Results from Prior Weeks

Week of March 20:  Report | Toplines | Crosstabs

Week of March 13:  Report | Toplines

Week of March 6:    Report | Toplines




Survey was fielded from March 20-23, 2020 and included responses from 3,828 adults across the country. Results have been weighted to be representative of the U.S. population.


Contact Us About This Research

Do you have questions about this research? Would you like to talk with us about how we can drill down and find more detailed insights that are specific to your business or to your local markets? Please fill out the form below and leave us a message. A Civis expert will reach out to you and set up some time to better understand your needs.