At Civis, we are big fans of the US Census Bureau – the data they collect on the US population underlie many of the analyses we do for our clients every day. So we are incredibly excited to be part of the team, led by Young & Rubicam (Y&R), that will provide communications support to the 2020 US Census. The Y&R-led team includes a diverse group of firms that represent the best players in advertising, digital media, marketing, public relations, and research. Civis is proud to work alongside our partners and support the team with data analytics and insights.
The Census has been conducted every ten years since 1790 (it’s actually a requirement set forth in Article 1 of the Constitution!). Having an accurate Census count is critical – the data determine Congressional representation for states, and that’s not all. State and local governments use Census data to plan for new infrastructure including roads, schools, and emergency services, and businesses use the data to develop new economic opportunities.
This year represents a new innovation from the Census Bureau: An option to respond to the US Census online. That will make the process more efficient for the Census Bureau, and more convenient for the American people. Our Y&R-led team will be responsible for providing services in multiple communications areas to support building awareness and to promote self-response.
Read the full press release here.