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Category News and Insights

The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

by Allison Sullivan

Have you ever made a decision based on gut? What about a $5 million decision? Many brands buy an ad during the Super Bowl because they think it might increase their brand awareness, but many brands don’t measure the impact to justify the expense. As data scientists, we love to run experiments, so we’ve leveraged our latest Decision Application, Civis...

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Super-Fast, Hyper-Accurate Market Research Made Easy

Super-Fast, Hyper-Accurate Market Research Made Easy

by Masahiko A.

Six months ago I sat down with Dan Wagner, our CEO, and had a heart-to-heart on the state of survey science. We talked about the challenges of it—in exclamation points, asterisks, and other symbols. We’ve done that a lot, lately, as a company (sometimes even in words fit for print). More importantly, we got to work, and today, we’re releasing...

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How the Robin Hood Foundation Uses Data Science to Fight Poverty

by Scarlett S.

Two of the most effective federal anti-poverty programs in the United States are the Earned Income Tax Credit (EITC) and the Supplemental Nutrition Assistance Program (SNAP). The EITC, a tax credit for low- to moderate-income working individuals, lifted 6.2 million people out of poverty in 2013, according to the Center on Budget and Policy Priorities. SNAP, formerly known as food...

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How We Fine Tuned Lyric Opera’s Marketing Efforts

How We Fine Tuned Lyric Opera’s Marketing Efforts

by Scarlett S.

Like many nonprofits in the arts, Lyric Opera of Chicago faces the familiar challenges of aging audiences, technological disruptions, and changes in cultural consumption. In response, Lyric Opera, one of the leading opera companies in the United States, has innovated in its programming and marketing. Lyric intensified their online presence, creating a new state of the art website and investing...

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From a Mattress to a Standing Desk: Announcing our $22M Series A led by Drive Capital

From a Mattress to a Standing Desk: Announcing our $22M Series A led by Drive Capital

by Dan Wagner

This week, Civis Analytics is announcing the close of our Series A investment. All in we raised $22M, led by Drive Capital — a Midwestern-focused venture capital firm — with participation from Verizon Ventures, WPP, and Eric Schmidt, executive chairman of Alphabet. It’s a great round with a great set of partners, but you’ve probably read a lot of press...

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Hey, Nonprofits: Win a Chance to Ask America Anything

Hey, Nonprofits: Win a Chance to Ask America Anything

by Ashley L.

Here at Civis Analytics, we have so much to be thankful for. In particular, I’m thankful for the opportunity to work with nonprofits — that’s why I’m excited to announce that starting this Giving Tuesday, we’re accepting entries to the second-annual Ask America Anything contest. We’re giving away two questions on our weekly survey of Americans, as well as an...

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CEC and 1871 Present Civis Analytics with Momentum Rising Star Award

CEC and 1871 Present Civis Analytics with Momentum Rising Star Award

by Dan Wagner

Last week, the Chicagoland Entrepreneurial Center and the City of Chicago awarded our company, Civis Analytics, the ‘Merrick Momentum Rising Star Award’. In receiving this award, we’re proud to join co-winner @properties and previous Chicago winners including kCura, SMS Assist, Cleversafe and more. For us, this award is near unbelievable. This time just three years ago, our small founding team...

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