Category News and Insights

‘Uninsured:’ How One Word Can Bias Your Survey Results

by Kayla Benker

Words matter—especially words in survey questions. They can make the difference between getting good data, bad data, and mystery data. Exhibit A: the word “uninsured.” The Affordable Care Act (ACA) has helped millions of Americans secure health insurance. But a recent NPR poll asked about the law’s effect on the total number of Americans who have health insurance, and about...

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Who Do Consumers Really Think Should Win Best Picture at the Oscars? Data Science Has the Answer

by Geoff Bakken

With Oscar night fast approaching on Sunday, the question on the minds of movies fans is which of the nine nominated movies will walk away with the Best Picture award. As data scientists, we relish opportunities to test new ways to predict the outcomes of big events like the Academy Awards. Conventional wisdom, which is largely based on the results...

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A Deeper Dive into our Super Bowl Analysis: Did the Messages Score with the Viewers?

by Charlotte Swasey

Last week, we released our Super Bowl advertisement findings on brand impact and awareness, using Civis Research, for three brands: Buick, TurboTax and Wix. Our research showed that established brands can build buzz and interest, while up-and-coming brands can swell their awareness. All in all, good news for Super Bowl advertisers. While we found that advertising during the Super Bowl...

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Most Americans Support Paid Family & Medical Leave

Most Americans Support Paid Family & Medical Leave

by Ashley Lagaron

Here’s a hypothetical no-win situation to consider before you read any further: Choosing between your job and your family. You can go to work and keep your paycheck, or stay home to take care of a sick loved one and lose it. Every year, for many American workers, this scary hypothetical becomes an even scarier reality. Now, here’s a realistic dollar...

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The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

by Allison Sullivan

Have you ever made a decision based on gut? What about a $5 million decision? Many brands buy an ad during the Super Bowl because they think it might increase their brand awareness, but many brands don’t measure the impact to justify the expense. As data scientists, we love to run experiments, so we’ve leveraged our latest Decision Application, Civis...

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Super-Fast, Hyper-Accurate Market Research Made Easy

Super-Fast, Hyper-Accurate Market Research Made Easy

by Masahiko Aida

Six months ago I sat down with Dan Wagner, our CEO, and had a heart-to-heart on the state of survey science. We talked about the challenges of it—in exclamation points, asterisks, and other symbols. We’ve done that a lot, lately, as a company (sometimes even in words fit for print). More importantly, we got to work, and today, we’re releasing...

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How the Robin Hood Foundation Uses Data Science to Fight Poverty

by Scarlett Swerdlow

Two of the most effective federal anti-poverty programs in the United States are the Earned Income Tax Credit (EITC) and the Supplemental Nutrition Assistance Program (SNAP). The EITC, a tax credit for low- to moderate-income working individuals, lifted 6.2 million people out of poverty in 2013, according to the Center on Budget and Policy Priorities. SNAP, formerly known as food...

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How We Fine Tuned Lyric Opera’s Marketing Efforts

How We Fine Tuned Lyric Opera’s Marketing Efforts

by Scarlett Swerdlow

Like many nonprofits in the arts, Lyric Opera of Chicago faces the familiar challenges of aging audiences, technological disruptions, and changes in cultural consumption. In response, Lyric Opera, one of the leading opera companies in the United States, has innovated in its programming and marketing. Lyric intensified their online presence, creating a new state of the art website and investing...

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From a Mattress to a Standing Desk: Announcing our $22M Series A led by Drive Capital

From a Mattress to a Standing Desk: Announcing our $22M Series A led by Drive Capital

by Dan Wagner

This week, Civis Analytics is announcing the close of our Series A investment. All in we raised $22M, led by Drive Capital — a Midwestern-focused venture capital firm — with participation from Verizon Ventures, WPP, and Eric Schmidt, executive chairman of Alphabet. It’s a great round with a great set of partners, but you’ve probably read a lot of press...

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