February 2017 | Civis Analytics

Month February 2017

‘Uninsured:’ How One Word Can Bias Your Survey Results

by Kayla B.

Words matter—especially words in survey questions. They can make the difference between getting good data, bad data, and mystery data. Exhibit A: the word “uninsured.” The Affordable Care Act (ACA) has helped millions of Americans secure health insurance. But a recent NPR poll asked about the law’s effect on the total number of Americans who have health insurance, and about...

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Who Do Consumers Really Think Should Win Best Picture at the Oscars? Data Science Has the Answer

by Civis Analytics

With Oscar night fast approaching on Sunday, the question on the minds of movies fans is which of the nine nominated movies will walk away with the Best Picture award. As data scientists, we relish opportunities to test new ways to predict the outcomes of big events like the Academy Awards. Conventional wisdom, which is largely based on the results...

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A Deeper Dive into our Super Bowl Analysis: Did the Messages Score with the Viewers?

by Charlotte S.

Last week, we released our Super Bowl advertisement findings on brand impact and awareness, using Civis Research, for three brands: Buick, TurboTax and Wix. Our research showed that established brands can build buzz and interest, while up-and-coming brands can swell their awareness. All in all, good news for Super Bowl advertisers. While we found that advertising during the Super Bowl...

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Most Americans Support Paid Family & Medical Leave

Most Americans Support Paid Family & Medical Leave

by Ashley L.

Here’s a hypothetical no-win situation to consider before you read any further: Choosing between your job and your family. You can go to work and keep your paycheck, or stay home to take care of a sick loved one and lose it. Every year, for many American workers, this scary hypothetical becomes an even scarier reality. Now, here’s a realistic dollar...

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The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

The Science Behind our Super Bowl Advertising Analysis, Powered by Civis Research

by Allison Sullivan

Have you ever made a decision based on gut? What about a $5 million decision? Many brands buy an ad during the Super Bowl because they think it might increase their brand awareness, but many brands don’t measure the impact to justify the expense. As data scientists, we love to run experiments, so we’ve leveraged our latest Decision Application, Civis...

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