January 2017 | Page 2 of 2 | Civis Analytics

Month January 2017

How We Fine Tuned Lyric Opera’s Marketing Efforts

How We Fine Tuned Lyric Opera’s Marketing Efforts

by Scarlett S.

Like many nonprofits in the arts, Lyric Opera of Chicago faces the familiar challenges of aging audiences, technological disruptions, and changes in cultural consumption. In response, Lyric Opera, one of the leading opera companies in the United States, has innovated in its programming and marketing. Lyric intensified their online presence, creating a new state of the art website and investing...

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