January 2017 | Civis Analytics

Month January 2017

Super-Fast, Hyper-Accurate Market Research Made Easy

Super-Fast, Hyper-Accurate Market Research Made Easy

by Masahiko Aida

Six months ago I sat down with Dan Wagner, our CEO, and had a heart-to-heart on the state of survey science. We talked about the challenges of it—in exclamation points, asterisks, and other symbols. We’ve done that a lot, lately, as a company (sometimes even in words fit for print). More importantly, we got to work, and today, we’re releasing...

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How the Robin Hood Foundation Uses Data Science to Fight Poverty

by Scarlett Swerdlow

Two of the most effective federal anti-poverty programs in the United States are the Earned Income Tax Credit (EITC) and the Supplemental Nutrition Assistance Program (SNAP). The EITC, a tax credit for low- to moderate-income working individuals, lifted 6.2 million people out of poverty in 2013, according to the Center on Budget and Policy Priorities. SNAP, formerly known as food...

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How We Fine Tuned Lyric Opera’s Marketing Efforts

How We Fine Tuned Lyric Opera’s Marketing Efforts

by Scarlett Swerdlow

Like many nonprofits in the arts, Lyric Opera of Chicago faces the familiar challenges of aging audiences, technological disruptions, and changes in cultural consumption. In response, Lyric Opera, one of the leading opera companies in the United States, has innovated in its programming and marketing. Lyric intensified their online presence, creating a new state of the art website and investing...

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