July 2016 | Civis Analytics

Month July 2016

Customer Acquisition Survey Modeling

Customer Acquisition Survey Modeling

by Civis Analytics

For any organization, growing your customer base, recruiting new employees, finding new donors, or expanding your user base can be daunting tasks. If you already have a good sense of what types of people your current users are, you might focus acquisition efforts on finding others who “look most like” those people, which can be done with a look-alike modeling...

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