December 2012 | Civis Analytics

Month December 2012

How President Obama’s Campaign Used Big Data to Rally Individual Voters

How President Obama’s Campaign Used Big Data to Rally Individual Voters

by Civis Analytics

“Two years after Barack Obama’s election as president, Democrats suffered their worst defeat in decades. The congressional majorities that had given Obama his legislative successes, reforming the health-insurance and financial markets, were swept away in the midterm elections; control of the House flipped and the Democrats’ lead in the Senate shrank to an ungovernably slim margin. Pundits struggled to explain...

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