Find the audience with the biggest impact
Civis Media Optimizer helps you look beyond the big game and the Sunday night awards show toward the programs, channels, and dayparts that your people are actually watching. Designed and used by our own data scientists, this TV advertising analytics tool enables more informed and efficient TV buys.
Civis Media Optimizer
What You Need to Know
- What It Does
- It automates individual decision-making across channels, networks, and dayparts
- Who It's For
- Media buyers, planners, and strategists
- The Data
- Nielsen and ComScore viewership data, plus client first-party CRM and market research data
- Integrates with Media Math, Turn, and other common buying platforms
Step by Step
Maximize frequency and reach the targets you want
Find your audience.
Build your audience with your own first-party data, market research, or our individual-level models.
Determine your ad optimization goals.
Select your spend, reach, and frequency goals directly within the tool.
Pick your buys.
Our media buying algorithms sort through millions of combinations of shows to pick the mix that best fits your goals.
Export your spot order.
Download your optimization report, share it with your team, and take action on the data.