What People Say
Straight from our clients, employees, and the media.
Civis Analytics seeks to scale itself so it is accessible to everyone, turning users into instant data scientists.
Airbnb is a growing community, and Civis’s cloud-based platform helps us understand our data and improve engagement through the power of easy-to-use data science tools.
Discovery is expanding our data-driven decision-making and Civis helps us track the behavior of our superfans across platforms and build stronger consumer engagement across our brands.
This is new-school… [Civis Media Optimizer] has taught us that our target consumers can be hiding in more networks than we thought.
It’s possible to land your dream job straight out of college.
Individual-level targeted acquisition at Civis goes far beyond look-alike modeling of your current customers. We work with our clients to enrich understanding of their customers with data enhancements and survey research, in order to create a more informed, data-driven approach to acquisition — driven by preferences and behaviors — that yields larger returns than traditional segment-based approaches.
It’s incredible to actually be able to test messages and understand their effectiveness. I’ve been most surprised to see that more than half of messages that some of our clients were using were actually causing backlash.
Civis polls are unlike the surveys sponsored by news organizations or universities.
Civis Analytics gives more autonomy and puts more trust in young smart people than any other organization out there.
Within a year of joining Civis as a political analyst, I now spend most of my time on software development. I’ve learned these skills largely through an incredible collection of colleagues and I’m yet to encounter a question that we couldn’t answer together.
The firm might have the greatest insight into America that anyone has ever had.
Helping our clients unify their data is the most important step in almost every engagement. Once unified, we enhance it with individual- and geographic-level data optimized for predictive modeling. This allows clients to better understand the people they care about and ultimately look beyond their current audience to a wider pool of potential customers.
This is my ideal career--to use data and analytics to further social good.
Chief marketing officers are fed up with the lack of credibility and accountability over a channel that accounts for a huge proportion of their budgets.
I realized my ideal career was to be behind the scenes, using data and analytics to further social good. I’m grateful that being a part of Civis Analytics has allowed me to help other organizations, like the UN High Commissioner for Refugees.
Using best practices in data science, we help our clients efficiently reach out to consumers by leveraging existing data and resources. We’ve done away with the data ‘black box’ and actually educate our clients on methodologies, the possibilities of their data and our algorithms, and how best to integrate our platform to their daily work and become more data-driven.
These are the most dedicated and passionate people that I’ve ever worked with.
Understanding public opinion is becoming more difficult with declining response rates. It’s essential to not only try new methods, but also account for biases and adjust for them so you can get an accurate understanding of what people think.
They have an unfair share of smart people.
Advertisers, by and large, are still depending on broad demographic data, targeting, say, women, ages 18 to 49[...] that’s always meant throwing away an unknown percentage of dollars.