Our team of media experts are adept at providing you a holistic view of your campaign’s performance — before you go to market.
We can:
A modeling technique that uses aggregated data to measure the effects of advertising channels to determine how they contribute to an advertiser’s goals. MMM can also be used to create optimizations that help marketers (or advertisers) plan future campaigns based on past performance and resource constraints.
Identify areas of strength — or diminishing returns — with channel-level all the way down to audience-level detail. By combining cross-channel measurement and leading data science methodology, Civis Attribution gives you the crucial knowledge that can optimize your marketing outreach for growth and cost savings.
Audience Center, which offers a single source of truth for data-driven customer segmentation, prioritization, and identification. Users can build and deploy our time-tested and scientifically-rigorous predictive models to understand who they need to reach, how best to reach them, and what to say to change behavior.
