Every day, organizations are generating, capturing and storing an increasing amount of digital data. ‘Big Data’ is the gradual accumulation of huge amounts of that data into centralized databases for evaluation, inference - and action. And every day, ‘Big Data’ gets even bigger.
Beginning with President Obama’s 2012 re-election campaign, our mission has been clear: help great organizations use their Big Data to solve their biggest problems. We built technology platforms that integrated our data across offline programs like our volunteers out knocking doors and online programs like our Facebook page, developed hundreds of statistical models to identify the most effective voter contact targets, and helped our campaign improve its efficiency and effectiveness through testing, training and learning. We’ll start with the raw data, but we’ll work with you toward organizational implementation and data-driven change. We are a vertically-integrated analytics company providing robust technology, data, and algorithms developed over years of practice.